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Selected Publications Since 2000

Wansink, Brian (2006), Mindless Eating – Why We Eat More Than We Think, New York: Bantam-Dell.

Wansink, Brian (2005), Marketing Nutrition – Soy, Functional Foods, Biotechnology, and Obesity, Champaign, IL: University of Illinois Press.

Bradburn, Norman M., Seymour Sudman, and Brian Wansink (2004), Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires, San Francisco, CA: Jossey-Bass. (Also published as an e-book.)

Sudman, Seymour and Brian Wansink (2002), Consumer Panels, Second Edition, American Marketing Association: Chicago, IL.

Wansink, Brian (2001), WWHP 98.3 FM – Interactive Case Study, Southwestern Publishing Company: Cincinnati, OH.


Academic Journal Publications (Peer-Reviewed)

Rozin, Paul, Julia M. Hormes, Myles S. Faith, and Brian Wansink (2012), "Is Meat Male? A Quantitative Multi-Method Framework to Establish Metaphoric Relationships," Journal of Consumer Research, forthcoming.

Hanks, Andrew S., David R. Just, Laura E. Smith, and Brian Wansink (2012), "Healthy Convenience:Nudging Students Toward Healthier Choices in the Lunchroom," Journal of Public Health, forthcoming.

Wansink, Brian, Mitsuru Shimizu, and Guido Camps (2012), "What Would Batman Eat? Priming Children to Make Healthier Fast Food Choices," International Journal of Pediatric Obesity, forthcoming.

Zampollo, Francesa, Brian Wansink, Kevin M. Kniffin, Mitsuru Shimizu, and Aki Omori (2012), "Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents," Cross-Cultural Research, 46, forthcoming.

Byrne, Sahara, Gerri Gay, J.P. Pollak, D. Retelny, A. L. Gonzales, T. Lee, and Brian Wansink (2012), "Caring for Mobile Phone Based Avatars Can Lead Teenagers to Eat Breakfast," Journal of Children and Media, forthcoming.

Geier Andrew, Paul Rozin, and Brian Wansink (2012), "Red Potato Chips:Segmentation Cues Can Substantially Decrease Food Intake, Health Psychology, forthcoming.

Faith, Myles S., Linda Van Horn, Lawrence J. Appel, Lora E. Burke, Jo Ann S. Carson, Harold A. Franch, John M. Jakicic, Tanja V.E. Kral, Angela Odoms-Young, Brian Wansink, and Judith Wylie-Rosett (2012), "Evaluating Parents and Adult Caregivers as 'Agents of Change' for Treating Obese Children – Evidence for Parent Behavior Change Strategies and Research Gaps:A Scientific Statement from the American Heart Association," Circulation, 125: (March 6), forthcoming.

Van Ittersum, Koert and Brian Wansink (2012), "Plate Size and Color Suggestibility:The Delboeuf Illusion's Bias on Serving and Eating Behavior," Journal of Consumer Research, 39 (August), forthcoming.

Wansink, Brian, Mitsuru Shimizu, Armand V. Cardello, and Alan O. Wright (2012), "Dining in the Dark:How Uncertainty Influences Food Acceptance in the Dark," Food Quality and Preference, 24:1, 209-212.

Van Kleef, Ellen, Mitsuru Shimizu and Brian Wansink (2012), "Serving Bowl Selection Biases the Amount of Food Served," Journal of Nutrition Education and Behavior, 43:x, forthcoming.

Zampollo, Francesca, Kevin M. Kniffin, Brian Wansink, and Mitsuru Shimizu (2012), "Food Plating Preferences of Children:The Importance of Presentation on Desire for Diversity," Acta Paediatrica, 101:1, 61-66.

Wansink, Brian (2012), "Package Size, Portion Size, Serving Size . . . Market Size:The Unconventional Case for Half-Size Servings," Marketing Science, forthcoming.

Schulze, William D. and Brian Wansink (2012), "Toxics, Toyotas, and Terrorism:The Behavioral Economics of Fear and Stigma," Risk Analysis, forthcoming.

Chandon, Pierre and Brian Wansink (2011), "Is Food Marketing Making Us Fat?A Multi-Disciplinary Review," Foundations and Trends in Marketing, 5:3, 113-196.

Payne, Collin R. and Brian Wansink (2011), "Quantitative Approaches to Consumer Field Research," Journal of Marketing Theory and Practice, 19:4, 377-389.

Shimizu, Mitsuru and Brian Wansink (2011), "Watching Food-related Television Increases Caloric Intake in Restrained Eaters," Appetite, 57:661-664.

Werle, Carolina O. C., Brian Wansink, and Collin R. Payne (2011), "'Just Thinking About Exercise Makes Me Serve More Food:' Physical Activity and Calorie Compensation," Appetite, 56:2 (April), 332-335.

Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2011), "The 100-Calorie Semi-Solution:Sub-Packaging Most Reduces Intake Among the Heaviest," Obesity, 19:5 (Spring), 1098-1100.

Tal, Aner and Brian Wansink (2011), "Turning Virtual Reality into Reality:A Checklist to Ensure Virtual Reality Studies of Eating Behavior and Physical Activity Parallel the Real World," Journal of Diabetes Science and Technology, 5:2 (March), 239-244.

Ershow, Abby G., Charles Peterson, William T. Riley, Albert "Skip" Rizzo, and Brian Wansink (2011), "Virtual Reality Technologies for Research and Education in Obesity and Diabetes," Journal of Diabetes Science and Technology, 5:2 (March), 212-224.

Ellen van Kleef, Mitsuru Shimizu and Brian Wansink (2011), "Food Compensation: Do Exercise Ads Change Food Intake?" International Journal of Behavioral Nutrition and Physical Activity, 8:6 (January) 2011.

Messer, Kent, Harry Kaiser, Collin R. Payne and Brian Wansink (2011), "Can Generic Advertising Alleviate Consumer Concerns Over Food Scares?"Applied Economics, 43:12 (October), 1535-1549.

Just, David R. and Brian Wansink (2011), "The Flat-rate Pricing Paradox: Conflicting Effects of 'All-You-Can-Eat' Buffet Pricing," The Review of Economics and Statistics, 93:1 (February), 193-200.

Wansink, Brian (2010), "From Mindless Eating to Mindlessly Eating Better," Physiology & Behavior, 100:5, 454-463.

Scheibehenne, Benjamin, Peter M. Todd, and Brian Wansink (2010), "Dining in the Dark:The Importance of Visual Cues for Food Consumption and Satiety," Appetite, 55:3, 710-713.

Shimizu, Mitsuru, Collin R. Payne, and Brian Wansink (2010), "When Snacks Become Meals:How Hunger and Environmental Cues Bias Food Intake," International Journal of Behavioral Nutrition and Physical Activity, 7:63, 25 August 2010.

Wansink, Brian and Craig S. Wansink (2010), "The Largest Last Supper:Depictions of Food Portions and Plate Size Increased Over the Millennium," International Journal of Obesity, 34:5, 943-944.

Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2010), "'Is This a Meal or Snack?' Situational Cues that Drive Perceptions," Appetite, 54:1, 214-216.

Wansink, Brian and Koert van Ittersum (2010), "How Spoons Systematically Bias Dosing of Liquid Medicine," Annals of Internal Medicine, 152:1, 66-67.

Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), "Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending," Journal of Marketing, 74:2 (April), 90-104.

Wansink, Brian, David R. Just, and Collin R. Payne (2009), "Mindless Eating and Healthy Heuristics for the Irrational," American Economic Review, 99:2 (May), 165-69.

Just, David R. and Brian Wansink (2009), "Better School Meals on a Budget: Using Behavioral Economics and Food Psychology to Improve Meal Selection," Choices, 24:3, 1-6.

Winner of the 2009 Best Paper Award– Choices

Wansink, Brian, Koert van Ittersum, and Carolina Werle (2009), "How Negative Experiences Shape Long-term Food Preferences:Fifty Years from the World War II Combat Front, Appetite, 52:3, 750-752.

Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joel Urbany, and Brian Wansink (2009), "Choice Under Restrictions," Marketing Letters, 19:3-4, 183-199.

Just, David R., Calum G. Turvey, and Brian Wansink (2009), "Biosecurity Terrorism, Food Safety, and Food Consumption Behavior:Using Experimental Psychology to Analyze Economic Behavior, Journal of Agricultural and Resource Economics, 34:1, 91-108.

Wansink, Brian and Collin R. Payne (2009),"The Joy of Cooking Too Much:70 Years of Calorie Increases in Classic Recipes," Annals of Internal Medicine, 150, 291-291.

Wansink, Brian, Collin R. Payne, and Koert van Ittersum (2008), "Profiling the Heroic Leader:Empirical Lessons from Combat-Decorated Veterans of World War II," Leadership Quarterly, 19, 547-555.

Wansink, Brian and Collin R. Payne (2008), "Consequences of Belonging to the 'Clean Plate Club,'" Archives of Adolescent and Pediatric Medicine, 162:10 (October), 994-995.

Wansink, Brian and Pierre Chandon (2008), "Meal Size, Not Body Size, Explains Food Intake Estimation Errors," Practical Diabetology, 27:4, 6-8.

Vartanian, Lenny R., C. Peter Herman, and Brian Wansink (2008), "Are We Aware of the External Factors That Influence Our Food Intake?" Health Psychology, 27:5, 533-538.

Wansink, Brian (2008), "Project M.O.M.:Mothers & Others & MyPyramid," Journal of the American Dietetic Association, 108:8 (August), 1302-4.

Wansink, Brian and Collin R. Payne, (2008), "Eating Behavior and Obesity at Chinese Buffets," Obesity, 16:8 (August), 1957-60.

Wansink, Brian, Collin R. Payne, Pierre Chandon (2007), "Internal and External Cues of Meal Cessation:The French Paradox Redux? Obesity, 15 (December), 2920-2924.

Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink (2007), "The Validity of Attribute Importance:A Review," Journal of Business Research, 60:11 (November), 1177-1190.

Chandon, Pierre and Brian Wansink (2007), "The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, 34:3 (October) 301-314. Emerald Citation of Excellence Award – 2011, Winner of the 2007 Best Paper Award – Journal of Consumer Research

Wansink, Brian and Koert van Ittersum (2007), "Portion Size Me: Downsizing Our Consumption Norms," Journal of the American Dietetic Association, 107:7 (July), 1103-1106.

Van Ittersum, Koert and Brian Wansink (2007), "Do Children Really Prefer Large Portions?Visual Illusions Bias Their Estimates and Intake, Journal of the American Dietetic Association, 107:7 (July), 1107-1110.

Wansink, Brian (2007), "Helping Consumers Eat Less," Food Technology, May, 34-38.

Wansink, Brian, Collin R. Payne, and Jill North (2007), "Fine as North Dakota Wine:Sensory Expectations and the Intake of Companion Foods," Physiology and Behavior, 90:5 (April), 712-16.

Wansink, Brian and Collin R. Payne (2007), "Counting Bones: Environmental Cues that Decrease Food Intake," Perceptual and Motor Skills, 104 (March), 273-7.

Chandon, Pierre and Brian Wansink (2007), "Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation," Journal of Marketing Research, 44:1 (February), 84-99.

Sobal, Jeffery and Brian Wansink (2007), "Kitchenscapes, Tablescapes, Platescapes, and Foodscapes:Influences of Microscale Built Environments on Food Intake, Environment and Behavior, 39:1 (January), 124-42.

Wansink, Brian and Jeffrey Sobal (2007), "Mindless Eating:The 200 Daily Food Decisions We Overlook," Environment and Behavior, 39:1 (January), 106-23.

Garg, Nitika, Brian Wansink, and J. Jeffrey Inman (2007), "The Influence of Incidental Affect on Consumers' Food Intake," Journal of Marketing, 71:1 (January), 194-206.

Wansink, Brian and Pierre Chandon (2006), "Can "Low Fat" Nutrition Labels Lead to Obesity?," Journal of Marketing Research, 43:4 (November), 605-17.

Wansink, Brian, Glenn Cordua, Ed Blair, Collin Payne, and Stephanie Geiger (2006), "Wine Promotions in Restaurants:Do Beverage Sales Contribute or Cannibalize?" Cornell Hotel and Restaurant Administrative Quarterly, 47:4 (November) 327-36.

Chandon, Pierre and Brian Wansink (2006), "How Biased Household Inventory Estimates Distort Shopping and Storage Decisions," Journal of Marketing, 70 (4), 118-35.

Wansink, Brian (2006), "Nutritional Gatekeepers and the 72% Solution," Journal of the American Dietetic Association, 106:9 (September), 1324-6.

Wansink, Brian and Pierre Chandon (2006), "Meal Size, Not Body Size, Explains Errors in Estimating the Calorie Content of Meals," Annals of Internal Medicine, 145:5 (September 5), 326-32.

Wansink, Brian, Koert van Ittersum, and James E. Painter (2006), "Ice Cream Illusions:Bowl Size, Spoon Size, and Serving Size," American Journal of Preventive Medicine, 145:5 (September), 240-243.

Wansink, Brian, Ganaël Bascoul, and Gary T. Chen (2006), "The Sweet Tooth Hypothesis:How Fruit Consumption Relates to Snack Consumption, 47:1 (July), Appetite, 107-110.

Wansink, Brian and Alan O. Wright (2006), "'Best if Used By . . . ' How Freshness Dating Influences Food Acceptance," Journal of Food Science, 71:4 (May), S354-357.

Wansink, Brian, James E. Painter and Yeon-Kyung Lee (2006), "The Office Candy Dish:Proximity's Influence on Estimated and Actual Candy Consumption," International Journal of Obesity, 30:5 (May), 871-5.

Wansink, Brian (2006), "Position of the American Dietetic Association:Food and Nutrition Misinformation," Journal of the American Dietetic Association, 106:4 (April), 601-607.

Wansink, Brian and Koert van Ittersum (2005), "Shape of Glass and Amount of Alcohol Poured:Comparative Study of Effect of Practice and Concentration," BMJ – British Medical Journal, 331:7531 (December 24) 1512-1514.

Wansink, Brian and Matthew M. Cheney (2005),"Leveraging FDA Health Claims," Journal of Consumer Affairs, 39:2 (Winter), 386-398.

Wansink, Brian, Armand Cardello, and Jill North (2005), "Fluid Consumption and the Potential Role of Canteen Shape in Minimizing Dehydration," Military Medicine, 170:10 (October) 871-873.

Wansink, Brian and Junyong Kim (2005), "Bad Popcorn in Big Buckets:Portion Size Can Influence Intake as Much as Taste, " Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5.

Wansink, Brian and Mike Huckabee (2005), "De-Marketing Obesity," California Management Review, 47:4 (Summer), 6-18.

Wansink, Brian, Koert van Ittersum, and James E. Painter (2005), "How Descriptive Food Names Bias Sensory Perceptions in Restaurants," Food Quality and Preference, 16:5, 393-400.

Wansink, Brian, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, and Nilgün Eren (2005), "Increasing the Acceptance of Soy-Based Foods," Journal of International Food and Agribusiness Marketing, 17:1, 33-55.

Wansink, Brian and Matthew M. Cheney (2005), "Super Bowls:Serving Bowl Size and Food Consumption," JAMA – Journal of the American Medical Association, 293:14 (April 13), 1727-1728.

Wansink, Brian (2005), "Consumer Profiling and the New Product Development Toolbox," Food Quality and Preference, 16:3 (April), 217-221.

Wansink, Brian, Randall E. Westgren, and Matthew M. Cheney (2005), "Hierarchy of Nutritional Knowledge that Relates to the Consumption of a Functional Food, Nutrition, 21:2 (February), 264-8.

Wansink, Brian, James E. Painter, and Jill North (2005), "Bottomless Bowls:Why Visual Cues of Portion Size May Influence Intake," Obesity Research, 13:1 (January), 93-100. Winner of the 2007 Ig Nobel Prize for Nutrition

Wansink, Brian, Steven T. Sonka, and Clare M. Hasler (2004), "Front-Label Health Claims: When Less is More," Food Policy, 29:6 (December),659-667.

Wansink, Brian, Koert van Ittersum, and James E. Painter (2004), "How Diet and Health Labels Influence Taste and Satiation," Journal of Food Science, 69:9 (Nov-Dec), S340-S346.

Wansink, Brian and Keong-mi Lee (2004), "Cooking Habits Provide a Key to 5 a Day Success," Journal of the American Dietetic Association, 104:11, (November), 1648-1650.

Pennings, Joost M.E. and Brian Wansink (2004), "Channel Contract Behavior:The Role of Risk Attitudes, Risk Perceptions, and Channel Member Market Structures," Journal of Business, 77:4 (October), 697-723.

Wansink, Brian, Steven T. Sonka, and Se-Bum Park (2004), "Segmentation Approaches that Differentiate Consumption Frequency from Sensory Preference," Journal of Sensory Studies, 19:4 (October),327-340.

Wansink, Brian (2004), "Consumer Reactions to Food Safety Crises," Advances in Food and Nutrition Research, 48, 103-150.

Wansink, Brian (2004), "Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers," Annual Review of Nutrition, Volume 24, 455-479.

Wansink, Brian and Koert van Ittersum (2004), "Stopping Decisions of Travelers," Tourism Management, 25: (June), 319-330.

Kahn, Barbara E. and Brian Wansink (2004), "The Influence of Assortment Structure on Perceived Variety and Consumption Quantities," Journal of Consumer Research, 30:4 (March), 519-533. Runner-up for JCR's 2007 "Best Paper Award"

Wansink, Brian and Koert van Ittersum (2003), "Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume, Journal of Consumer Research, 30:3 (December), 455-463.

Wansink, Brian (2003), "How Do Front and Back Package Labels Influence Beliefs About Health Claims?" Journal of Consumer Affairs, 37:2 (Winter), 305-316.

Wansink, Brian and Randall Westgren (2003), "Profiling Taste-Motivated Segments," Appetite, 41:3 (December), 323-327.

Sherrick, Bruce J., Peter J. Barry, Gary D. Schnitkey, Paul N. Ellinger, and Brian Wansink (2003), "Farmers' Preferences for Crop Insurance Attributes," Review of Agricultural Economics, 25:2 (Fall/Winter), 415-429.

Wansink, Brian (2003), "How Resourceful Consumers Identify New Uses for Old Products," Journal of Family and Consumer Science, 95:4 (November), 109-113.

Wansink, Brian (2003), "Overcoming the Taste Stigma of Soy," Journal of Food Science, 68:8 (September), 2604-2606.

Wansink, Brian (2003), "Developing a Cost-Effective Brand Loyalty Program," Journal of Advertising Research, 43:3 (September), 301-309.

Wansink, Brian, Matthew M. Cheney, and Nina Chan (2003), "Exploring Comfort Food Preferences Across Gender and Age," Physiology and Behavior, 79:4-5, 739-747.

Wansink, Brian and Lawrence W. Linder (2003), "Interactions Between Forms of Fat Consumption and Restaurant Bread Consumption," International Journal of Obesity, 27:7, 866-868.

Wansink, Brian (2003), "Profiling Nutritional Gatekeepers:Three Methods for Differentiating Influential Cooks," Food Quality and Preference, 14:4 (June), 289-297.

Wansink, Brian (2003), "Using Laddering to Understand and Leverage a Brand's Equity," Qualitative Market Research, 6:2, 111-118.

Wansink, Brian (2003), "Measuring Consumer Response to Food Products: Sensory Tests that Predict Consumer Acceptance," Food Quality and Preference, 14:1 (January), 23-26.

Chandon, Pierre and Brian Wansink (2002), "When Are Stockpiled Products Consumed Faster? A Convenience--Salience Framework of Postpurchase Consumption Incidence and Quantity," Journal of Marketing Research, 39 (3), 321-35.

Wansink, Brian and JaeHak Cheong (2002), "Taste Profiles That Correlate with Soy Consumption in Developing Countries," Pakistan Journal of Nutrition, 1:6 (December), 276-278.

Wansink, Brian and Se-Bum Park (2002), "Sensory Suggestiveness and Labeling:Do Soy Labels Bias Taste?" Journal of Sensory Studies, 17:5 (November), 483-491.

Wansink, Brian and Seymour Sudman (2002), "Building a Successful Panel," Marketing Research, (Fall), 23-27.

Hoch, Stephen J., Eric L. Bradlow, and Brian Wansink (2002), "Rejoinder to 'The Variety of an Assortment:An Extension to the Attribute-Based Approach'" Marketing Science, 21:3 (Summer), 320-324.

Wansink, Brian, Steven T. Sonka, and Matthew M. Cheney (2002), "A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods:Soy Acceptance in Russia and Colombia," Review of Agricultural Economics, 24:2, 353-365.

Painter, James E., Brian Wansink, and Julie B. Hieggelke (2002), "How Visibility and Convenience Influence Candy Consumption," Appetite, 38:3 (June), 237-238.

Pennings, J.M.E., B. Wansink, en M.T.G. Meulenberg (2002), "Consumentengedrag in Crisissituaties," Economisch Statistische Berichten, (May 31), 430-432.

Wansink, Brian and Seymour Sudman (2002), "Predicting the Future of Consumer Panels," Journal of Database Marketing, 9:4 (June), 301-311.

Pennings, Joost M.E., Brian Wansink, and Matthew M.E. Meulenberg (2002), "A Note on Modeling Consumer Reactions to a Crisis:The Case of the Madcow Disease," International Journal of Research in Marketing, 19:2 (March), 91-100.

Wansink, Brian (2002), "Changing Eating Habits on the Home Front:Lost Lessons from World War II Research," Journal of Public Policy and Marketing, 21:1 (Spring), 90-99.

Wansink, Brian, James M. Painter, and Koert van Ittersum, (2001) "Descriptive Menu Labels' Effect on Sales," Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December), 68-72.

Wansink, Brian and Nina Chan, (2001) "Relation of Soy Consumption to Nutritional Knowledge," Journal of Medicinal Foods, 4:3 (December), 145-150.

Wansink, Brian (2001), "Abandoned Products and Consumer Waste:How Did That Get into the Pantry?" Choices, (October), 46.

Wansink, Brian and Cynthia Huffman (2001), "Revitalizing Mature Packaged Goods,"

Journal of Brand and Product Management, 10:4, 228-242.

Wansink, Brian and Junyong Kim (2001), "The Marketing Battle Over Genetically Modified Foods:False Assumptions about Consumer Behavior," American Behavioral Scientist, 44:8 (April), 1405-1417.

Wansink, Brian and Scott Seed (2001) "Making Brand Loyalty Programmes Succeed,"

Journal of Brand Management, 8:3 (February), 211-222.

Wansink, Brian and Junyong Kim (2001), "The Marketing and Consumer Acceptance of Biotechnology,"Journal of Commercial Biotechnology, (Winter) 7:3, 249-259.

Wansink, Brian and SeaBum Park (2001), "At the Movies:How External Cues and Perceived Taste Impact Consumption Volume," Food Quality and Preference, 12:1 (January), 69-74.

Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000),"A Benefit Congruency Framework of Sales Promotion Effectiveness," Journal of Marketing, 64:4 (October), 65-81. Reprinted (2001) in the Journal of Marketing and Marketing Research in Russia, 31:1, 52-66.

Wansink, Brian and SeaBum Park (2000), "Methods and Measures that Profile Heavy Users," Journal of Advertising Research, 40:4 (July/August), 61-72.

Wansink, Brian and SeaBum Park (2000), "Accounting for Taste:Prototypes that Predict Preference," Journal of Database Marketing, 7:4, 308-320.

Wansink, Brian and Michael L. Ray (2000), "Estimating an Advertisement's Impact on One's Consumption of a Brand," Journal of Advertising Research, 40:6 (Nov/Dec), 106-113. Reprinted from 1992 in this "Classics of Advertising Research" issue of JAR.

Wansink, Brian and Cynthia Sangerman (2000), "Engineering Comfort Foods," American Demographics, July 66-67.

Wansink, Brian, S. Adam Brasel, and Stephen Amjad (2000), "The Mystery of the Cabinet Castaway:Why We Buy Products We Never Use," Journal of Family and Consumer Science, Vol. 92:1, 104-108.

Wansink, Brian (2000), "The Power of Panels," Journal of Database Marketing, 8:3 (April) 190-194.

Wansink, Brian (2000), "New Techniques to Generate Key Marketing Insights," Marketing Research, (Summer), 28-36.

Wansink, Brian, Se-Bum Park, Steven Sonka, and Michelle Morganosky (2000), "How Soy Labeling Influences Preference and Taste," International Food and Agribusiness Management Review, 3, 85-94.

Hoch, Stephen J., Eric L. Bradlow, and Brian Wansink (1999), "The Variety of an Assortment," Marketing Science, Vol. 18:4, 527-546.

Wansink, Brian and Lan Xia (1999), "Consumption Behavior and Interstate Travel," NATSO Journal of Transportation Research, (June), 71-88.

Wansink, Brian and Jennifer M. Gilmore (1999), "New Uses that Revitalize Old Brands," Journal of Advertising Research," 39:2 April/May 90-98.

Wansink, Brian, Robert J. Kent, and Stephen J. Hoch (1998), "An Anchoring and Adjustment Model of Purchase Quantity Decisions," Journal of Marketing Research, 35:1 (February), 71-81.

Wansink, Brian (1997), "Making Old Brands New," American Demographics, 19:12 (December), 53-58.

Wansink, Brian (1996), "Can Package Size Accelerate Usage Volume?"Journal of Marketing, Vol. 60:3 (July), 1-14. Highest Citation of Research Excellence – ANBAR Electronic Intelligence

Wansink, Brian and Michael L. Ray (1996), "Advertising Strategies to Increase Usage Frequency," Journal of Marketing, 60:1 (January), 31-46. Winner of 1989 Alden D. Clayton Dissertation Proposal Award – Marketing Science Institute, Highest Citation of Research Excellence – ANBAR Electronic Intelligence

Wansink, Brian (1995), "When Do Product Usage Norms Change Usage Behavior.", Tinbergen Institute Research Journal (Amsterdam), 7 (September), 1-8.

Wansink, Brian (1994), "Advertising's Impact on Category Substitution," Journal of Marketing Research, 31:4 (November), 505-515.

Wansink, Brian (1994), "Antecedents and Mediators of Eating Bouts," Family and Consumer Sciences Research Journal, 23:2 (December), 166-82.

Wansink, Brian, Michael L. Ray, and Rajeev Batra (1994), "Increasing Cognitive Response Sensitivity," Journal of Advertising, 23:2 (June), 65-75.

Wansink, Brian (1994), "Developing and Validating Useful Consumer Prototypes," Journal of Targeting, Measurement and Analysis for Marketing, 3:1, 18-30.

Wansink, Brian and Rohit Deshpandé (1994), "'Out of Sight, Out of Mind': The Impact of Household Stockpiling on Usage Rates," Marketing Letters, 5:1 (January), 91-100.

Wansink, Brian and Michael L. Ray (1992), "Estimating an Advertisement's Impact on One's Consumption of a Brand," Journal of Advertising Research, 26:4 (May-June), 9-16. Reprinted in the "Classics in Advertising Research" issue of JAR in 2000.


2009

Are You a Mindless Eater? Tierney, Ruth, Grazia Health and Beauty

2007

"The Influence of Incidental Affect on Consumers' Food Intake," Garg, Nitika, Brian Wansink and J. Jeffrey Inman, Journal of Marketing, 71:1 (January 2007), 194 – 206. Reprinted with permission from Journal of Marketing, published by the American Marketing Association http://www.marketingpower.com/content1053.php


2006

"Can "Low-Fat" Nutrition Labels Lead to Obesity?," Wansink, Brian and Pierre Chandon, Journal of Marketing Research, Vol. 43 (November 2006), 605-617. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association http://www.marketingpower.com/content1054.php

How Biased Household Inventory Estimates Distort Shopping and Storage Decisions,” Wansink, Brian and Pierre Chandon, Journal of Marketing, 70:4 (October), 118 – 135. Reprinted with permission from Journal of Marketing, published by the American Marketing Association http://www.marketingpower.com/content1053.php


2005

Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste, “ Wansink, Brian and Junyong Kim, Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5.

Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake,” Wansink, Brian, James E. Painter, and Jill North, Obesity Research, 13:1 (January), 93-100 © 2005 NAASO – The Obesity Society.

Increasing the Acceptance of Soy-Based Foods,” Wansink, Brian, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, and Nilgün Eren, Journal of International Food and Agribusiness Marketing, 17:1, 35-55 © 2005 The Haworth Press, Inc. Binghamton, NY http://www.HaworthPress.com. Article copies available from The Haworth Document Delivery Service: 1-800-HAWORTH, e-mail: docdelivery@haworthpress.com.

Leveraging FDA Health Claims,” Wansink, Brian and Matthew M. Cheney, Journal of Consumer Affairs, 39:2 (Winter), 386-398 © 2005 The American Council on Consumer Interests, Blackwell Publishing www.blackwell-synergy.com.

Super Bowls: Serving Bowl Size and Food Consumption,” Wansink, Brian and Matthew M. Cheney, JAMA – Journal of the American Medical Association, 293:14 (April 13), 1727-1728. Copyright © 2005, American Medical Association.


2004

Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, and Channel Member Market Structures,” Pennings, Joost M.E. and Brian Wansink, Journal of Business, 77:4 (October), 697-723 © 2004, University of Chicago Press, http://www.journals.uchicago.edu/JB/home.html

Consumer Reactions to Food Safety Crises,” Wansink, Brian, Advances in Food and Nutrition Research, 48, 103-150. To get the published article, click on the link below:
doi:10.1016/S1043-4526(04)48002-4

Cooking Habits Provide a Key to 5 a Day Success,” Wansink, Brian and Keong-mi Lee, Journal of the American Dietetic Association, 104:11, (November), 1648-1650. To get the published article click here: doi:10.1016/j.jada.2004.09.017

Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers,” Wansink, Brian, Annual Review of Nutrition, Volume 24, 455-479. Posted with permission, from the Annual Review of Nutrition, Volume 24 © 2004 by Annual Reviews, www.annualreviews.org

How Diet and Health Labels Influence Taste and Satiation,” Wansink, Brian, Koert van Ittersum, and James E. Painter, Journal of Food Science, 69:9 (Nov-Dec), S340-S346. Acknowledgement: ©2004 The Institute of Food Technologists, Blackwell Publishing www.blackwell-synergy.com.

The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Kahn, Barbara E. and Brian Wansink, Journal of Consumer Research, 30:4 (March), 519-533 © 2004, University of Chicago Press, http://www.journals.uchicago.edu/JCR/home.html


2003

Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume, Wansink, Brian and Koert van Ittersum, Journal of Consumer Research, 30:3 (December), 455-463. ©2003, University of Chicago Press, www.journals.uchicago.edu/JCR/home.html.

How Do Front and Back Package Labels Influence Beliefs About Health Claims?” Wansink, Brian, Journal of Consumer Affairs, 37:2 (Winter), 305-316. Acknowledgement: ©2003 The American Council on Consumer Interests, Blackwell Publishing www.blackwell-synergy.com.

How Resourceful Consumers Identify New Uses for Old Products,” Wansink, Brian, Journal of Family and Consumer Science, 95:4 (November), 109-113. Posted with permission of the Journal of Family & Consumer Sciences www.aafcs.org

Interactions Between Forms of Fat Consumption and Restaurant Bread Consumption,” Wansink, Brian and Lawrence W. Lindner, International Journal of Obesity, and Related Metabolic Disorders, 27:7, 866-868.

Overcoming the Taste Stigma of Soy,” Wansink, Brian, Journal of Food Science, 68:8 (September), 2604-2606 © 2003 by The Institute of Food Technologists, Blackwell Publishing www.blackwell-synergy.com

"Profiling Nutritional Gatekeepers: Three Methods for Differentiating Influential Cooks, Food Quality and Preference, Wansink, Brian, 14:4 (June), 289-297.

Using Laddering to Understand and Leverage a Brand’s Equity,” Wansink, Brian, Qualitative Market Research, 6:2, 111-118 © 2003 Emerald Group Publishing Limited.


2002

A Note on Modeling Consumer Reactions to a Crisis: The Case of the Madcow Disease,” Pennings, Joost M.E., Brian Wansink, and Matthew M.E. Meulenberg, International Journal of Research in Marketing, 19:2 (March), 91-100. To get the published article, click the link below:
doi:10.1016/S0167-8116(02)00050-2

Building a Successful Panel,” Wansink, Brian and Seymour Sudman, Marketing Research, (Fall), 23-27. Acknowledgement: Reprinted with permission from Marketing Research, published by the American Marketing Association www.marketingpower.com/content1051.php.

A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods: Soy Acceptance in Russia and Columbia,” Wansink, Brian, Steven T. Sonka, and Matthew M. Cheney, Review of Agricultural Economics, 24:2, 353-365.

Changing Eating Habits on the Home Front: Lost Lessons from World War II Research,” Wansink, Brian, Journal of Public Policy and Marketing, 21:1 (Spring), 90-99. Acknowledgement: Reprinted with permission from Journal of Marketing, published by the American Marketing Association www.marketingpower.com/content1053.php.

How Visibility and Convenience Influence Candy Consumption,” Painter, James E., Brian Wansink, and Julie B. Hieggelke, Appetite, 38:3 (June), 237-238. To get the published article, click the link: doi:10.1006/appe.2002.0485

Sensory Suggestiveness and Labeling: Do Soy Labels Bias Taste?” Wansink, Brian and Se-Bum Park, Journal of Sensory Studies, 17:5 (November), 483-491 © 2002 Food and Nutrition Press, Inc., Blackwell Publishingwww.blackwell-synergy.com

When are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Post-purchase Consumption Incidence and Quantity,” Chandon, Pierre and Brian Wansink, Journal of Marketing Research, 39:3 (August), 321-335. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1054.php.

Taste Profiles That Correlate with Soy Consumption in Developing Countries,” Wansink, Brian and JaeHak Cheong, Pakistan Journal of Nutrition, 1:6 (December), 276-278. The published version of this article is available at http://www.pjbs.org/pjnonline/fin68.pdf


2001

Abandoned Products and Consumer Waste: How Did That Get into the Pantry?” Wansink, Brian, Choices, (October), 46. Acknowledgement: ©2001, American Agricultural Economics Association, Choices www.choicesmagazine.org.

At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Wansink, Brian and SeaBum Park, Food Quality and Preference, 12:1 (January), 69-74. To get the published article, click on the link: doi:10.1016/S0950-3293(00)00031-8

Descriptive Menu Labels Effect on Sales,” Wansink, Brian, James M. Painter, and Koert van Ittersum, Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December), 68-72.

The Marketing Battle Over Genetically Modified Foods: False Assumptions about Consumer Behavior,” Wansink, Brian and Junyong Kim, American Behavioral Scientist, 44:8 (April), 1405-1417 © 2001 Sage Publications, Inc.


2000

A Benefit Congruency Framework of Sales Promotion Effectiveness,” Chandon, Pierre, Brian Wansink, and Gilles Laurent, Journal of Marketing, 64:4 (October), 65-81. Reprinted with permission from Journal of Marketing , published by the American Marketing Association http://www.marketingpower.com/content1053.php

Methods and Measures that Profile Heavy Users,” Wansink, Brian and SeaBum Park, Journal of Advertising Research, 40:4 (July/August), 61-72.

The Mystery of the Cabinet Castaway: Why We Buy Products We Never Use,” Wansink, Brian, S. Adam Brasel, and Stephen Amjad, Journal of Family and Consumer Science, Vol. 92:1, 104-108. Posted with permission of the Journal of Family & Consumer Sciences www.aafcs.org

New Techniques to Generate Key Marketing Insights,” Wansink, Brian, Marketing Research, (Summer), 28-36. Acknowledgement: Reprinted with permission from Marketing Research, published by the American Marketing Association www.marketingpower.com/content1051.php.


1998

An Anchoring and Adjustment Model of Purchase Quantity Decisions,” Wansink, Brian, Robert J. Kent, and Stephen J. Hoch, Journal of Marketing Research, 35:1 (February), 71-81. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1054.php.


1996

Advertising Strategies to Increase Usage Frequency,” Wansink, Brian and Michael L. Ray, Journal of Marketing, 60:1 (January), 31-46. Acknowledgement: Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1053.php.

Can Package Size Accelerate Usage Volume?” Wansink, Brian, Journal of Marketing, Vol. 60:3 (July), 1-14. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1053.php.


1994

Advertising’s Impact on Category Substitution,” Wansink, Brian, Journal of Marketing Research, 31:4 (November), 505-515. Acknowledgement: Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1054.php.

Antecedents and Mediators of Eating Bouts,” Wansink, Brian, Family and Consumer Sciences Research Journal, 23:2 (December), 166-82 © 1994 Sage Publications, Inc.

Developing and Validating Useful Consumer Prototypes,” Wansink, Brian, Journal of Targeting, Measurement and Analysis for Marketing, 3:1, 18-30 © 1994 Henry Stewart Publications. Reproduced with permission of Palgrave Macmillan. This extract is taken from the author's original manuscript. The definitive published version of this extract may be found at www.palgrave-journals.com.

Increasing Cognitive Response Sensitivity,” Wansink, Brian, Michael L. Ray, and Rajeev Batra, Journal of Advertising, 23:2 (June), 65-75.


Media Articles

Wansink, Brian (2011), "Beating Mindless Eating," AARP magazine, January.

Wansink, Brian, David R. Just and Joe McKendry (2010), "Lunch Line Redesign," New York Times, October 22, p. A10 .

Flavor & The Menu - Deborah Grossman , Summer 2008
Word of Mouth

Healthline
Mindless Eating – Tara Gidus, June 19, 2008

Chicago Tribune
Which Matters More…Service Or Food? – Monica Eng, May 15, 2008

Chicago Tribune
The Real Key Is Your Dining Companion – Phil Vettel and Monica Eng, May 15, 2008

Zagat Buzz
Ask Zagat: Where’s My Spoon? – Garth Johnston, May 9, 2008

Science News for Kids
Recipe For Health – Emily Sohn, April 2, 2008

Diet & Nutrition
Is A Restaurant A Diet Trap?- Michele Deppe, March 2008

USA Today
You Can Have Comfort Food With A Caveat – Heather Terwilligeer, February 26, 2008

Psychology
Eat Until Food Is Finished Or TV-Show Is Over?, February 20, 2008

Washington Post
Bringing Nutrition Home – Sally Squires, February 12, 2008

Net News Publisher
Paradox – Why Don't The French Get As Fat As Americans? - February 16, 2008

Innovations Report
French Paradox Redux? US vs French On Being Full - February 2, 2008

Ivanhoe Newswire - Discoveries and Breakthroughs Inside Science
Mindless Eating – December 1, 2007

Washington Post
How To Win A Reprieve From The Food Court's Guilty Pleasures Sally Squires, December 4, 2007

USA Today
“Mindless Eating” Author To Fight Obesity – Nancy Heilmich, November 26, 2007

The New York Times
The Experts Suggest – Kim Severson, October 10, 2007

Fox News
People Eat More Calories at 'Healthy' Restaurants, Cornell Study Finds, October 9, 2007

USA Today
IG nobels honOr “weird science” - Kate Naseef, October 4, 2007

STANFORD Magazine
Mind Over Platter – Barrett Sheridan, Sept/Oct 2007

TIME Magazine
Taste Tests – Joel Stein, September 27, 2007

PHYSORG.com
Cornell Study Shows Wine Labels Can Ruin A Restaurant Meal – Gilberto Tadday, August 6, 2007

CNN
If You See It, You'll Eat It, Expert Says – David S. Martin

RunnersWorld
Mind Games – Sally Wadyka

Shape Magazine
Don't Toss That Wrapper

Shape Magazine
If You Do One Thing This Month - Use Smaller Dishes