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The Top 10 Downloaded Studies from Mindless Eating
All of the insights in Mindless Eating are based on scientific articles that have been (or will be) published in academic journals. These journal articles go into immense detail about the studies and the statistics. As hard and painful as it is to admit this, they’re generally too dry to be appreciated by anyone other than other academics.
A full list of articles is available, but the following are the 10 most downloaded studies from Mindless Eating:
1. The Science of Snacking (p. 1)
Wansink, Brian (2004), “Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers,” Annual Review of Nutrition, Volume 24, 455–479.
2. King Size Packages -- The “100 Calorie Pack” article (p. 58)
Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?” Journal of Marketing, Vol. 60:3 (July), 1–14.
3. De-Marketing Obesity (p. 196)
Wansink, Brian and Mike Huckabee (2005), “De-Marketing Obesity,” California Management Review, 47:4 (Summer), 6–18.
4. The Temptation of Variety (p. 70)
Kahn, Barbara E. and Brian Wansink (2004), “The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Journal of Consumer Research, 30:4 (March), 519–533.
5. The Bottomless Soup Bowl (p. 47)
Wansink, Brian, James M. Painter, and Jill North (2005), “Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake,” Obesity Research, 13:1 (January), 93–100.
6. People-Size or Meal-Size? (p. 53)
Wansink, Brian and Pierre Chandon (2006), “Meal Size, Not Body Size, Explains Errors in Estimating the Calorie Content of Meals,” Annals of Internal Medicine, September 5, 145:5 (September 5), 326–332.
7. Do Low-Fat Labels Make Us Fat? (p. 188)
Wansink, Brian and Pierre Chandon (2006), “Can Low-Fat Nutrition Labels Lead to Obesity?” Journal of Marketing Research, 43:3 (November), forthcoming.
8. Big Plates, Big Spoons, Big Servings (p. 65)
Wansink, Brian, Koert van Ittersum, and James E. Painter (2006), “Ice Cream Illusions: Bowl Size, Spoon Size, and Self-Served Portion Sizes,” American Journal of Preventive Medicine, 31:3 (September), 240–243.
9. The Curse of the Warehouse Club (p. 89)
Chandon, Pierre and Brian Wansink (2002), “When are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Post-purchase Consumption Incidence and Quantity,” Journal of Marketing Research, 39:3 (August), 321–335.
10. Drinking Glass Illusions (p. 61)
Wansink, Brian and Koert van Ittersum (2005), “Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration,” BMJ – British Medical Journal, 331:7531 (December 24) 1512–1514, and Wansink, Brian and Koert van Ittersum (2003), “Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume, Journal of Consumer Research, 30:3 (December), 455–463.
The next articles are not always in the Top 10, but they are almost always close runners-up.
Why “Limit 12” Signs Sell More (p. 24)
Wansink, Brian, Robert J. Kent, and Stephen J. Hoch (1998), “An Anchoring and Adjustment Model of Purchase Quantity Decisions,” Journal of Marketing Research, 35:1 (February), 71–81.
The Super Bowl Intelligentsia (p. 68)
Wansink, Brian and Matthew M. Cheney (2005), “Super Bowls: Serving Bowl Size and Food Consumption,” JAMA – Journal of the American Medical Association, 293:14 (April 13), 1727–1728.
Comfort Foods and Comfort Moods (p. 140)
Wansink, Brian, Matthew M. Cheney, and Nina Chan (2003), “Exploring Comfort Food Preferences Across Gender and Age,” Physiology and Behavior, 79:4–5, 739–747.
Nutritional Gatekeepers and the 72% Solution (p. 163)
Wansink, Brian (2006), “Nutritional Gatekeepers and the 72% Solution,” Journal of the American Dietetic Association, 106:9 (September), 1324–1327.
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